‘White Wonderland,’ a place of happiness for both polar bears and people, arrives at IFC Mall.

IFC Mall, a complex shopping culture landmark, announced on the 4th that it has unveiled its “White Wonderland” Christmas display, designed to evoke the serene and beautiful winter of the Arctic just in time for the holiday season.

More than a simple photo spot, this year’s “White Wonderland” aims to raise awareness about global warming while promoting biodiversity preservation through the ESG campaign, “Better Life with IFC Mall.” At the heart of this display is the beloved polar bear character, “Gomi.” In a stunning, snow-covered Arctic scene, the white bear Gomi plays joyfully, rolling snowballs in the peaceful winter wonderland. Within the display's enchanting snow globe, magical snow falls four times daily, adding a fairytale-like charm.

This year’s IFC Mall Christmas display, White Wonderland, can be enjoyed across various areas within the mall, including the main space on L3 South Atrium, the entrance to The Tube on L2, the South and North Gates, and in front of the LUSH and ZARA stores on L1.

To celebrate this event, IFC Mall is holding a photo event on its official Instagram page until the 17th. Visitors can participate by taking a quick photo in front of White Wonderland, uploading it to their Instagram with the required hashtags. Selected participants will have the chance to win exciting prizes, including a 500,000 KRW IFC Mall gift card.

An IFC Mall representative shared, “As we wrap up 2024, we hope that White Wonderland will be a reminder of the beauty and importance of the Arctic and polar bears, encouraging everyone to reflect on these precious aspects of our planet. We invite visitors to create beautiful memories with Gomi, the polar bear, here at IFC Mall.”

Meanwhile, IFC Mall continues its ESG campaign, “Better Life with IFC Mall” aimed at promoting a sustainable future. This initiative raises awareness about global warming and biodiversity preservation by showcasing stories of endangered species, such as the Fairy Pitta, Blue Whale, Red Fox, and Polar Bear. This winter, through the character of Gomi, the polar bear, the campaign highlights the plight of polar bears losing their habitats due to global warming. It also encourages maintaining a comfortable indoor temperature as part of sustainable practices.

<Image: Gomi the Polar Bear, located outside the North Gate of IFC Mall>