News Release
'THE TUBE' at IFC Mall Achieves Top Prize in the 2023 Red Dot Design Awards
'THE TUBE' at IFC Mall Achieves Top Prize in the 2023 Red Dot Design Awards
■ Pioneering Fusion: Prism Glass and Dynamic LED Lighting in the Facade
■ A Purposeful Space for Meaningful Encounters
■ A Purposeful Space for Meaningful Encounters
Seoul, Yeouido — IFC Mall, a vibrant hub of shopping and cultural experiences, is thrilled to announce its recent triumph at the prestigious 'Red Dot Design Awards 2023.' This globally renowned event, one of the top three design awards worldwide, has honored IFC Mall with the Grand Prize in the Brand & Communication Design category.
The award-winning masterpiece, 'THE TUBE,' opened earlier this year as the main entrance connecting Yeouido Station to IFC Mall, has captured attention for its extraordinary fusion of prism glass, crystals, and dynamic LED lights. The Grand Prize recognizes 'THE TUBE' not only as a visually stunning facade but also as a transformative masterpiece that turns the surrounding space into a mesmerizing work of art.
Serving as a connective hub between IFC Mall and its visitors, 'THE TUBE' has been designed to symbolize a gateway to the paradise of IFC Mall. It encourages shoppers to engage with diverse individuals for new and enriching experiences. This visually artistic journey features a dazzling crystal wall emitting vibrant light and an airborne connecting corridor spanning approximately 20 meters. 'THE TUBE' not only provides a profound artistic experience but has also established itself as a must-visit photo hotspot among IFC Mall's visitors.
A spokesperson from IFC Mall said, "Recognizing the deep value of meaningful interactions amid COVID-19, 'THE TUBE' stands as a space where interpersonal connections and diverse experiences flourish within IFC Mall." He further stated, "Our commitment remains steadfast; we will persist in our endeavors to transform IFC into a space that fosters an enchanting atmosphere for our valued visitors."
The award-winning masterpiece, 'THE TUBE,' opened earlier this year as the main entrance connecting Yeouido Station to IFC Mall, has captured attention for its extraordinary fusion of prism glass, crystals, and dynamic LED lights. The Grand Prize recognizes 'THE TUBE' not only as a visually stunning facade but also as a transformative masterpiece that turns the surrounding space into a mesmerizing work of art.
Serving as a connective hub between IFC Mall and its visitors, 'THE TUBE' has been designed to symbolize a gateway to the paradise of IFC Mall. It encourages shoppers to engage with diverse individuals for new and enriching experiences. This visually artistic journey features a dazzling crystal wall emitting vibrant light and an airborne connecting corridor spanning approximately 20 meters. 'THE TUBE' not only provides a profound artistic experience but has also established itself as a must-visit photo hotspot among IFC Mall's visitors.
A spokesperson from IFC Mall said, "Recognizing the deep value of meaningful interactions amid COVID-19, 'THE TUBE' stands as a space where interpersonal connections and diverse experiences flourish within IFC Mall." He further stated, "Our commitment remains steadfast; we will persist in our endeavors to transform IFC into a space that fosters an enchanting atmosphere for our valued visitors."
<Image: IFC Mall’s 'THE TUBE'>
'THE TUBE' at IFC Mall Achieves Top Prize in the 2023 Red Dot Design Awards
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